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Search results for “mobile advertising”
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Chatbot service provider TravelFlan completes $7 million funding
12/23/2019
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10:26:23 AM
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TravelFlan claims to be working with 100-plus travel content and product suppliers including Klook, Marriot and Tuniu.
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019
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2:50:54 PM
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The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019
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6:24:30 PM
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The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Foreign airlines exploring diverse options for distribution in China
09/30/2019
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2:27:23 PM
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The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
Former JD.com CTO joins Ctrip as Chief Architect and SA to Chairman
10/15/2019
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10:44:28 AM
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Chen Zhang worked for Yahoo for 18 years and became JD.com CTO in 2015.
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
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